The Flywheel
MEETING OF JANUARY 9th, 2009
On the twelfth day of Christmas, Richmond gave to me...

Richmond City Manager Bill Lindsay reports on gifts— actually the product of a lot of hard work and prudent decisions— that the Richmond gave him, and all of us, in 2008.
MEETING OF December 19tH, 2008
The following report of the meeting of December 19th, elicit responses from Charlie Fender and Judy Kafka. As we promised, the responses are printed below.
A Richmond Rotary Self-Examination
President Mark lead a group conversation on the issues and opportunities he sees before us. The discussion moved along these lines:
Our greatest challenge
Why are we having difficulty recruiting and hanging on
to new members? Some possible answers:
- Too great a time commitment is expected
- Costs too much
- We’re not visible in the community;
too much international emphasis
- Have we ignored Richmond’s obvious
problems?
- Too much check writing and not enough
hands-on-work?
Assets
- Rotary great “franchise”
- Great people
- Good funding opportunities
- A veritable goldmine of social ills. (Pehaps
only Mark could identify this as an asset. ;-) )
Solutions
Will visible, meaningful, and relevant local projects
will attract new membership?
"We don’t need to build another water well
in Nigeria this year; we have enough problems here in
Richmond."
Peace Garden
This is something tangible that puts our name before
the community. A clean-up day was just organized by
the neighbors themselves, without Rotary participation
involved. That's evidence of a seed that's been planted,
leading to self-sustaining growth.
Does such work get us more positive exposure? Does
it prompt the involvement of new members? New friends? Does
this show us to be more caring and relevant to the community?
Richmond Rotary Peace Project:
In contrast to our sometimes "shotgun approach" of
many small projects, the Peace Project encompasses
an extensive, year-long engagement of our members with
the local community. How—and when—do we measure
its effectiveness?
Fundraising
How does the club sets funding policy with regard
to what programs we support every year? Our new direction
requires more money than we have been raising.

Is "philanthropic capitalism" an answer?
The Rotary Wine Club raised $10,000 in sales in the last
six months.
Expanding on this, we could pursue wholesale sales for
other clubs, organized around wine tasting events.
The Ghosts of Winehaven event was another example of "philanthropic capitalism". The event was fun, drew on our members' creativity, the community's generosity, and took advantage of one of Richmond’s historical assets. (Too soon for a walk down Memory Lane? Nah.)
We can repeat that model next year with Ghosts of Shipyard III.
Considering community projects
Jan Brown offered an insightful way of assessing the
year's community projects. Consider each project, she
said, in the light of two criteria:
- Does it build fellowship?
- Does it create interactions with those we serve,
with the broader community?

Preparing bins of useful articles for Teen Moms
Looking at the past year's community projects, some satisfy one or the other criteria, while some satisfy both: Peres School Read Across America, Childspree, Teen Moms, Peace Garden, Rotary Peace Project (remember, this has three components).
We raised funds and donated to many other projects this year, but this list represents only those in which Rotary members worked directly in the community.
Community projects and membershp
We have been discussing a second way of thinking about
community projects, mentioned earlier: Is the project
driven only by check-writing, or does it also require
roll-up-your-sleeves efforts to be successful?
Most projects require a bit of both. But seen through this lens we may get a different take on the questions raised at the outset: what do we expect of new members and why do they decide to stay?
The Club leadership welcomes your feedback on these ideas, either verbally or in written form. If you want, e-mail your suggestions and comments to Nick. He'll compile them, delete those he thinks are nonsense (just kidding), and post them on our website.
-Meeting notes compiled and edited by Nick Despota
Response from Charlie Fender:
I don't know what the current method of welcoming new members is. In times past the new member(s) were invited to an old member/board member/president's home for wine and cheese and a welcoming and a get-to-know time. New members were assigned to a board so they would feel needed and boards would have quarterly meetings/ projects. Also, a "who Am I" , in addition to a short talk at the meeting would be published in the newsletter.
New members were "scoped" and given details about the what and why of rotary. There was a booklet for them. And told why they could choose a board to work on. If they missed 2 or 3 meetings the president or board member would phone and gently find out who - or the sponsor. Everyone needs to feel wanted and to be given a position. And jobs should be rotated. e.g. Jim Young has been program chair for a couple of years. He has done a great job but that, among others, is a position that should be rotated quarterly. (e-mail, 12/23/08)
Response from Judy Kafka:
The Peres project started out as a hands on & money which I'd like to see, in a sense, revived. (e-mail, 12/24/08)